Video shopping is revolutionizing the way consumers discover and purchase products, making it a dominant force in the future of ecommerce. With videos now accounting for nearly 83% of global internet traffic, their influence on online shopping is undeniable. The rapid shift toward video-driven commerce is not just a passing trend—it’s an industry transformation that is reshaping consumer behavior worldwide.

The Power of Video in Shopping

A 2023 study revealed that 87% of Gen Z consumers prefer video over text when researching new products. This shift is already translating into sales: over 50% of U.S. consumers made purchases directly from online videos in 2023. The reasons are clear—video shopping is not only more engaging but also significantly more efficient. In just 30 seconds, a video can provide a comprehensive understanding of a product’s size, texture, functionality, and unique features. Unlike static images or lengthy descriptions, video offers an immersive experience, guided by real people who highlight the most relevant product details.

A Market Poised for Explosive Growth

The momentum behind video shopping shows no signs of slowing down. At Trendio, we have analyzed multiple market reports and internal data to project the future trajectory of the global video shopping market. Our research indicates that by 2030, video shopping will reach a staggering $6 trillion globally, fueled by an average annual growth rate of 26%. While Asia will continue to lead the market, the United States is expected to capture 18% of the share, translating to approximately $1 trillion in sales.

What’s Driving This Shift?

Several factors are fueling the rapid expansion of video shopping:

• Increased Mobile and Social Media Usage: Platforms like TikTok, Instagram, and YouTube are pioneering video-based commerce, seamlessly blending entertainment with shopping.
• Improved AI and Personalization: Video recommendations are becoming increasingly tailored, enhancing user engagement and conversion rates.
• Convenience and Efficiency: Consumers can quickly evaluate products in a way that mimics in-store experiences but from the comfort of their own homes.

It’s time to catch the wave

The rise of video shopping is unstoppable. As consumers increasingly turn to video as their primary medium for discovering and purchasing products, businesses must adapt or risk being left behind. With a projected trillion-dollar market in the U.S. alone, the opportunity for growth is immense. Brands that embrace this shift will not only stay ahead of the curve but also create deeper, more meaningful connections with their customers.